Lionel Sosa
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San Antonians on hand to tell the stories of their immigrant ancestors
Updated: January 10, 2013

Lionel Sosa discusses and signs copies of his new book “Children of the Revolución,” a companion volume to the Emmy Award-winning KLRN television series, at the Instituto Cultural de México in Hemisfair Park at 6 p.m. Thursday.
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New book sheds light on how the Mexican Revolution shaped the U.S.
Updated: December 19, 2012

“The Children of the Revolución,” his second book, was a joint effort meshing his prior work in “The Mexican Revolution: Legacy of Courage,” and the weekly television series, also called “The Children of the Revolución,” which told the stories of extremely influential Mexican families in South Texas, produced and directed by Lionel Sosa.
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Immigration reform may be on horizon
Updated: November 17, 2012

“Boosted by the overwhelming support of Hispanics for President Barack Obama on Election Day, activists on both sides of the political divide see an opportunity to reform the nation's immigration laws.”
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Mitt Romney Latino Loss Shows Republicans 'Have Been Their Own Worst Enemy'
Updated: November 11, 2012

“In 1983, President Ronald Reagan was preparing for a White House reelection bid. A political ally suggested he summon Lionel Sosa, a Mexican American political operative from Texas. During their first meeting...”
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Courting Latino Voters
Updated: November 9, 2012

Lionel Sosa talks with WOAI San Antonio.
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Mitt Romney Lacks Latino Vote But Hasn't Yet Tapped George W. Bush Experts
Updated: August 30, 2012

“This summer, Republican presidential nominee Mitt Romney courted, and sometimes stumbled in his pursuit of, Latino voters. Romney's Spanish-language ads took a battering in the critical month before the Republican National Convention. Hyper-literal translation left one key TV spot that aimed to raise questions...”
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All Eyes On Newt Gingrich in GOP Race
Updated: December 6, 2011

“A new phase of Newt Gingrich's presidential campaign begins today, complete with his first TV ad in Iowa and a visit with Donald Trump. The former House speaker plans to hold a news conference in New York City today. He's getting more buzz, in part because of his lead in the influential Iowa Poll...”
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Comments on Immigration Alienate Some Hispanics
Updated: October 19, 2011

“He can make as many trips to Florida and New Mexico and Colorado and other swing states that have a large Latino population, but he can write off the Latino vote,” said Lionel Sosa, a strategist in Texas who advised Mr. Bush and Senator John McCain on appealing to Hispanics. “He’s not going to gain it again....”
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Illegal-immigration issue sets Rick Perry apart from rivals
Updated: September 14, 2011

"If any candidate comes off too harshly and too far to the right on the immigration issue, the Latino views it as an anti-Latino attitude," said Lionel Sosa, who is advising the campaign of former House speaker Newt Gingrich...
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Breakthrough series Children of the Revolucion gets a wider audience
Updated: July, 2011

Advertising pioneer turned documentarian Lionel Sosa, who produced the KLRN series “The Children of the Revolution,” is reaching a wider audience for the 20-part series first aired in San Antonio last fall.
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Lamar Smith, you are wrong on immigration
Updated: May, 2011

Lamar, where did you go wrong? You were such a sensitive fellow when we worked together 30 years ago.
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San Antonio Express News: The Children of the Revolución
Updated: January, 2011

However significant the Mexican Revolution may be to history, it is also filled with many resulting stories that are even less commonly shared in the public spotlight — until now.
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San Antonio Express News: Children of the Revolución shows positive side of immigration
Updated: January, 2011

At a time when immigration is a raging, divisive issue, San Antonio media powerhouse Lionel Sosa injects a note of poignancy and pride into the debate with a Ken Burns-style TV series about the historic exodus of Mexican families into South Texas.
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Wall Street Journal: Hispanic voters drift away from GOP
Updated: June 5, 2010

Even longtime Republican Latinos are unhappy with this emotional rhetoric," said Lionel Sosa, a media strategist on the Hispanic vote for seven GOP presidents.
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Local dynamic couple turns talents toward painting
Updated: May 18, 2010

For more 25 years Lionel and Kathy Sosa wowed the marketing world with their advertising company. Now they are focusing their tremendous talent on portrait painting...
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Lionel Sosa creates a gift for Archbishop Flores
Updated: May 13, 2010

... I wanted his portrait to convey that sense of dignity and reverence along with his look of friendliness," Sosa explained ...
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Dallas Ad League Hosts Southwest Advertising Hall of Fame Class of 2009
Updated: October 22, 2009

... Dallas -- Richard JV Johnson, former chairman and publisher, Houston Chronicle, Houston -- Lionel Sosa, president, Sosa & Sosa Design and Consultation, ...
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GOP Senators Seem Unconcerned About Hispanic Backlash
Updated: August 5, 2009

Latinos see her as a symbol of Hispanic leadership in America," said Lionel Sosa, a Latino political strategist who has advised several presidential...
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Cornyn needs to walk a fine line
Updated: July 16, 2009

...Sotomayor,” said Lionel Sosa, a Texas-based marketing consulting who has created Latino outreach programs for GOP candidates, including George W. Bush...
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S.A. joins Hispanic education campaign
Updated: July 14, 2009

Though Mayor Julian Castro and other local education leaders offered input, Bromley and Lionel Sosa, the city's other Hispanic marketing guru...
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Hispanics have eye on GOP senators' Sotomayor vote
Updated: July 9, 2009

All of that creates "a big problem" for Republicans who want to oppose Sotomayor, says Lionel Sosa, a marketing executive whose Republican clients have ...
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Adiós, GOP
Updated: June 24, 2009

“I'm not surprised at Rush Limbaugh but I'm very surprised at Speaker Gingrich,” said GOP media adviser Lionel Sosa to the Huffington Post, noting that her ...
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Virginia general election will be national contest
Updated: June 4, 2009

Lionel Sosa, who worked as a political consultant for President George W. Bush, warned that Republicans have a long way to go to regain their footing with ...
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Obama defends Sotomayor
Updated: June 4, 2009

Obama defends Sotomayor
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Will Sotomayor Attacks Sink GOP
Updated: June 4, 2009

Will Sotomayor Attacks Sink GOP
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Analysis: Ethnic politics boost Sotomayor chances
Updated: May 26, 2009

Lionel Sosa, another GOP strategist who advised President George W. Bush on Hispanic outreach, said: "Republicans would be idiots for opposing her...
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Republicans fear Latino flight
Updated: May 18, 2009

The clear way to come back is the way we always have: We reach out, and we are there in the community,” said Lionel Sosa, a veteran Republican ad man...
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Hispanic Advertising Industry Pioneer Lionel Sosa Receives Top Honor ...
Updated: April 9, 2009

Lionel Sosa , an independent marketing consultant, nationally-recognized portrait artist, ...
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Economic Experts Gather to Discuss Issues Affecting Latino ...
Updated: March 23, 2009

... Senior Fellow, Economic Studies, Brookings Institution Lionel Sosa, Author on Latino Success and US Hispanic Advertising Expert Aida Alvarez, ...
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Sunday Morning TV
Updated: March 3, 2009

Lionel Sosa, the Latino Republican campaign adviser credited with helping elect Republicans from Ronald Reagan to George W. Bush, took up the same theme. ...
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Cisneros: Latinos key to future
Updated: January 29, 2009

El Vaquero Real, The Original American Cowboy” today featuring photographs by John Dyer and paintings by Lionel Sosa, both of San Antonio...
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Cisneros: Latinos key to future
Updated: January 28, 2009

Latino leaders such as San Antonio marketing mogul Lionel Sosa and Raul Yzaguirre, a South Texas activist who led the National Council of La Raza. ...
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DeBerry Mejia names campaign treasurer
Updated: December 13, 2008

Sosa, a media consultant, has guided the Hispanic outreach message for the last seven GOP presidential candidates. “Lionel has an immense amount of respect ...
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GOP back to square one with Hispanics
Updated: November 17, 2008

In his run against President Carter, Reagan asked California adman Lionel Sosa to lead his Hispanic outreach, insisting it would not be a difficult task. ...
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Even Hispanics who liked Clinton voted for Obama
Updated: November 10, 2008

Not so, protests Lionel Sosa, the San Antonio advertising executive who since Ronald Reagan’s 1980 campaign has molded the GOP’s advertising pitch to ...
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Floresville ISD to advertise success
Updated: October 29, 2008

... where two of the campaign’s architects, advertising guru Lionel Sosa and Floresville businessman Jim Miller, were honored with plaques. ...
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Tribal Politics
Updated: October 23, 2008

Bill Richardson, a Hispanic Democrat, Lionel Sosa of San Antonio, a political strategist for Reagan, Bush I and Bush II, said, "Blood runs thicker than ...
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Avenida Guadalupe Association 2008 "Ernie Awards" Recipient
Updated: October 10, 2008

Lionel Sosa was honored recently with the Culture Award by the Avenida Guadalupe Association at their 16 de Septiembre Gala.
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Six to be honored by Hispanic Hall of Fame
Updated: October 9, 2008

Express-News - Golfer Christi Cano and advertising executive Lionel Sosa are among six people who will be honored by the National Hispanic Sports Hall of Fame tonight at La Villita Assembly Hall.
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GOP's Hispanics see opportunity for their '08 ticket
Updated: September 3, 2008

MINNEAPOLIS — Reaching out to Hispanic voters in his bid for the presidency, Sen. John McCain can thank his old roommate at the U.S. Naval Academy for helping him develop an appreciation for conservative Hispanic family values.
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Sosa, Vinson team up to prepare students for success
Updated: August 26, 2008

FLORESVILLE — “We exist to prepare our students for success and prosperity; that’s the mission of the Floresville Independent School District,” Lionel createdate Sosa said of a new ad and awareness campaign by the school district, designed to encourage students to be college-ready and finish their high school education.
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Place Your Bets Now, Handicapping the Mayor's Race
Updated: August 17, 2008

Barring an eleventh hour decision by somebody who would have absolutely no trouble raising money (former State Senator John Montford??) it appears the field is set for May’s race for Mayor, and for the first time ever in San Antonio, all of the serious candidates are Hispanic. Let’s look at how the three of them shape up nine months out.
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Jaime Castillo: Thanks to Sosa, S. Texas has voice on state’s cancer funding
Updated: July 22, 2008

Twelve years ago, advertising legend Lionel Sosa stood by when his brother, Robert, was diagnosed with the same disease that claimed their father only a few years before. Read More..


McCain, Obama reach out for the Latino vote
Updated: July 7, 2008

WASHINGTON - Lionel Sosa, a marketing legend whose advertising aimed at Latinos is credited with helping George W. Bush win his two presidential races, is trying to work his magic for John McCain.
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